Free campaign URL tool

UTM Link Builder for Clean Campaign Tracking

Build a free UTM link with source, medium, campaign, term and content. Copy the finished URL for Google Analytics, ads and email.

Build your UTM link

Destination URL* The page you want people to land on.

Campaign source* utm_source — where the click comes from.

Campaign medium* utm_medium — channel type, such as cpc or email.

Campaign name* utm_campaign — the campaign you want to measure.

Campaign term Optional utm_term for paid keywords.

Campaign content Optional utm_content for creative or placement.

Values are lowercased and spaces become hyphens so reports stay consistent.

Campaign URL

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Your UTM link will appear here

Fill the destination and campaign fields, then build the link.

How this tool helps

Free UTM link builder for campaign measurement

UTM parameters tell analytics which ad, email or partner sent a visit. This UTM generator assembles a clean campaign URL so source, medium and campaign stay consistent across Google Ads, social, newsletters and referral links.

Paste the destination, add the three required fields, and optionally tag the keyword or creative. The builder keeps existing query strings and produces a link you can copy into ads or email.

Parameter guide

What each UTM field is for

utm_source: the site or network, such as google, facebook or newsletter.

utm_medium: the channel type, such as cpc, paid-social, email or referral.

utm_campaign: the named campaign, such as spring-sale-2026.

utm_term: optional paid keyword. utm_content: optional creative, button or placement name.

FAQ

UTM link builder questions

What is a UTM link builder?

A UTM link builder adds tracking parameters to a destination URL so you can see which source, medium and campaign sent the visit in Google Analytics or another analytics tool.

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign are the three that matter most. utm_term and utm_content are optional and help you separate keywords or ad creatives.

Will UTM tags change my page content?

No. UTM parameters only describe the traffic. Your page still loads the same way. They are read by analytics, not by the visitor as content.

How should I name source and medium?

Keep them short, lowercase and consistent. Examples: google / cpc, facebook / paid-social, newsletter / email, partner-site / referral.

Is this UTM generator free?

Yes. This free UTM link builder needs no account. Paste a URL, fill the fields, and copy the finished campaign link.

Free UTM link builder · Campaign URL generator · https://ihaan.org/seo-tools/utm-link-builder.php