Unlocking the Power of ‘People Also Search For’ in SEO Strategy
If you’ve ever clicked a Google search result and quickly returned to the results page, you may have noticed a subtle but powerful feature appear—“People Also Search For” (PASF). It’s a small list of related queries that Google displays to help users refine or continue their search journey. While it might seem like a minor element in the search engine results page (SERP), for marketers and SEOs, it’s a goldmine of insight. PASF reveals how users think, what else they’re curious about, and where their intent may be headed next. These related queries are contextually tied to the original search, making them incredibly useful for content expansion, keyword clustering, and addressing deeper search intent.
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